Selected papers from Sinergie-SIMA 2017 Conference
University of Naples Federico II – Naples 15-16 June 2017

Sinergie vol. 36 n. 106 – May-August 2018

Best papers

Giulia Tagliazucchi – Gianluca Marchi – Bernardo Balboni
Academic spin-offs’ team heterogeneity: an exploratory analysis on growth performance

Francesco Capone – Vincenzo Zampi – Niccolò Innocenti
How do R&D project networks support the adoption of open innovation practice?

Salvatore Esposito De Falco – Nicola Cucari – Sergio Carbonara
Shareholder engagement e co-creation. Un’analisi su un campione di imprese quotate

Selected papers

Raffaella Montera
Unforgettable brands: image heritage and consumer engagement in online communities

Maria Vernuccio – Gabriele Qualizza – Andrea Buratti – Federica Ceccotti
Strategie di consumer-brand engagement. Il punto di vista delle imprese e delle agenzie di comunicazione

Cecilia Grieco – Corrado Cerruti
Managing co-creation in innovative business models: the case of sharing economy

Angeloantonio Russo – Vincenzo Vastola – Clodia Vurro
To be or not to be sustainable? Solving the dilemma during the acquisition process

Cristina Zerbini – Beatrice Luceri – Sabrina Latusi
Promuovere scelte alimentari corrette attraverso le etichette nutrizionali

Ludovica Moi – Rita Cannas – Moreno Frau – Francesca Cabiddu
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community

Original research papers

Gennaro Iasevoli – Laura Michelini – Cecilia Grieco – Ludovica Principato
Mapping the sharing economy: a two-sided markets perspective

Riccardo Maiolini – Elio Petti – Francesco Rullani
L’innovazione dei modelli di business nella sharing economy: il caso italiano del car sharing