Sinergie Italian Journal of Management, has launched the new Special Issue “Value Creation and Appropriation: New Tensions, New Responsibilities, and the Strategy–Governance Nexus” The Special Issue investigates the relationship between value creation and value appropriation as one of the most generative and enduring tensions in strategic management research. Contributions are invited that examine how firms,...
Sinergie Italian Journal of Management, has launched the new Special Issue “When AI Acts: Rethinking Marketing Strategy, Decision Authority, and Value Creation” The aim of this special issue is to advance research that reconceptualizes marketing strategy in the age of AI as an emergent socio-technical system. We invite contributions that examine how firms design, coordinate,...
https://www.sijm.it/wp-content/uploads/2024/07/Call-for-papers-Redefining-Corporate-Brand-.pdf A corporate identity “provides the central platform upon which corporate communications policies are developed, corporate reputations are built and corporate images and stakeholder identifications with the corporation are formed” (Balmer, 2008, p.881). Therefore, a corporate brand identity encompasses specific values and features which represent an organization and its products offered to a market; moreover,...
