A new Capacity Building model for entrepreneurs: “Win-Win UNESCO Experience”

SPECIAL TRACK HUMANISTIC MANAGEMENT AND TOURISM

A new Capacity Building model for entrepreneurs: “Win-Win UNESCO Experience”

MONICA BASILE

A new Capacity Building model for entrepreneurs: “Win-Win UNESCO Experience”

Monica Basile

Objectives. Humanistic Management as well as the International Institutions UNESCO, ICCROM, ICOMOS and IUCN (2013), UNWTO (2015, b) UNDP (2010) and Agenda 2030 Goal 17.9 (sitography) underline the importance of using the Capacity Building (CB) as an essential tool to introduce empowerment dynamics within the local stakeholders, to foster long life learning, to protect human dignity and well-being as an economic driver for local communities in tourist destinations. The article presents a new methodology, developed and applied by the author, to design and execute CB, according to the principles of Humanistic Management in order to develop Community well-being, fair cooperation among local firms, intersections between private-public stakeholders, that to lead to co-creation of a long-term tourism products that enhance local heritage in World Heritage Sites (WHS). By taking part to the CB, stakeholders have the opportunity to re-invent themselves and play a new social role, full of dignity based on the dissemination of their traditional knowledge to creative cultural tourists who desire to connect with local people during their visits to (WHS). The article also provides an innovative contribution to the debate on CB should how to restart tourism in UNESCO areas that are still badly hit from under tourism since the lost in a few months the majority of their international tourists that lead to overtourism.

This document aims to provide an innovative contribution to the academic and practitioner debate on how CB represents an essential tools to develop human creativity, to design long-term cooperation and relationships between destination’ stakeholders that lead to the well-being of the participants. 

CB are applied to local entrepreneurs of WHS destinations that, since the beginning of the pandemic, are still suffering from a under tourism. The CB model also represents an opportunity to re-design a new model of tourism development and to reignite tourism based on the enhancement of local traditional linked to tangible and intangible heritage. 

The research objectives are the following:

(a) To explore theoretical intersections among Humanistic management and Tourism;

(b) To explore theoretical intersections among CB, Community Capacity Building, Humanistic Management and Collaborative entrepreneurship in order to become active tools to develop individual and social well-being, to foster the development of long-term cooperation among firms;

 (c) To explore how CB, Community Capacity Building, Humanistic Management and Collaborative entrepreneurship theoretical framework can be implemented into a practical new CB model to foster human development, long life learning, creativity, long-term social relationships, and promote the well-being of the participating stakeholders and how the model can be disseminated to Students to train the future manager generation.

#capacity building #entrepreneurs #heritage #partnership #World Heritage Sites (WHS)