Responsible management and finance

Coopetition Strategy as Management Innovation: Evidence from the Alliance between Luna Rossa & Emirates Team New Zealand

Giovanni Battista Dagnino, Anna Minà

This paper investigates how coopetition strategy emerges and develops as a management innovation due to the evolution of the context. By presenting and discussing the alliance between Luna Rossa and Emirates Team New Zealand during 2012-2013 in the context of the America’s Cup, we aim to disentangle the emergence and development of coopetition strategy as management innovation as a consequence of institutional, technological, and competitive changes seen as the key variables guiding the evolutions of the context. Our key research question is as follows: how does coopetition strategy emerge and develops as a management innovation thereby affecting the firm’s decision to cooperate with rivals (or to coopete)?

 

#alliance #coopetition #Emirates Team New Zealand #Luna Rossa #management innovation