Combining market and non market elements for value creation

Enabling factors of ridesharing: Trust is the main driver for potential users

Giovanni Mattia, Ludovica Principato, Laura Di Pietro, Carlo Alberto Pratesi

Peer-to-peer (P2P) ridesharing is a kind of modern hitch-hicking mediated by use of digital platforms. It entails the provision of a service through which a driver puts at renter(s) disposal the seat(s) of his car for a rideshare, usually covering a medium-long distance, in exchange for a predetermined fare to compensate the travel costs (Furuhata et al., 2013). By nature, it can be therefore considered as a form of collaborative consumption within the sharing economy. …

#Consumer Behavior #Digital platform #Ridesharing #Sharing Economy #Trust