strategic management and corporate governance

“Exploring digital transition strategies for the “Made in Italy”: the case of digital craftsmanship at Design Italian Shoes”

Chiara Grosso, Carlo Amenta

Firms’ business models change over time due to the forces that influence their evolution and innovativeness (Baden-Fuller and Haefliger, 2013). Recent changes in socio-economic contexts, determined by the transition to the Industry 4.0 paradigm and the ongoing pandemic, are requiring firms to reshape their business models quickly. Both phenomena are acting as forces that push firms to rapidly reconfigure their business strategies in terms of digital transformation to respond to an increasing demand for online transactions and for online (Cennamo et al., 2020) personalized, and tailor-made offerings (Wang et al., 2017). Despite the urgency for digital transformation in terms of the processes of design, production and distribution, as well relationship with customers, firms still lack experience with digital technologies implementation and the know how to effectively digitalize processes to boost productivity and effectively respond to customers’ needs (Guenzi and Habel, 2020; Björkdahl, 2020; Cennamo et al., 2020)

#craftsmanship #customer care #digital transition #e commerce #personalization #user experience design