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Marketing GI Products in the Digital Age. An exploratory study

Marketing ( SIMA)

Marketing GI Products in the Digital Age. An exploratory study

Chiara Bartoli

 

This work aims to explore the impact of digitalization on the marketing of GIs.

 

#marketing #PDO #PGI #Typical products

Journal

Sinergie Italian Journal of Management, the official journal of the Società Italiana Management (SIMA—the Italian Society of Management), is a peer-reviewed scholarly publication that presents leading research across all business and management areas and focuses on the main trends and boundary-pushing ideas in management studies.

It is an open access Journal.

© 2025 The Author(s). Published by Fondazione CUEIM. The articles are open access under the CC BY license (CC BY 4.0 https://creativecommons.org/licenses/by/4.0/legalcode).

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Contact

Sinergie Italian Journal of Management
is published by Fondazione Cueim
Tel 0039 045 597655 – Fax 0039 045 597550
redazione@sinergieweb.it

 

 

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