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Mobile Shopping Behaviour: un’analisi bibliometrica

Retailing &Service Management 2021

Mobile Shopping Behaviour: un’analisi bibliometrica

CRISTINA ZERBINI, SIMONE AIOLFI, SILVIA BELLINI, BEATRICE LUCERI, DONATA TANIA VERGURA

Il lavoro intende realizzare un’analisi bibliometrica della letteratura sul mobile commerce nella prospettiva della domanda.

#analisi bibliometrica #digitale #mobile commerce #SciMAT #shopper behaviour

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Sinergie Italian Journal of Management, the official journal of the Società Italiana Management (SIMA—the Italian Society of Management), is a peer-reviewed scholarly publication that presents leading research across all business and management areas and focuses on the main trends and boundary-pushing ideas in management studies.

It is an open access Journal.

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