LEADING AND ORGANISING IN TIMES OF CRISIS

Organizational sense-making during pandemic when physical interactions are impossible: A computer-aided text analysis of virtual communication

Antigoni Papadimitriou, Kevin P. Taylor, Sarah Schiffecker

The purpose of this study is to define how organizations successfully engage stakeholders virtually in times when physical interactions are impossible. With many universities in the US and worldwide operating exclusively in an online and virtual environment, there is a need to develop a better understanding of universities’ strategic organizational communication during long lasting crisis (January – May 2020).

#Agenda setting #cluster analysis #computer-aided text analysis (CATA) #Covid-19 #Linguistic Inquiry and Word Count (LIWC) software #Organizational Communication #Sense-making #social media #Universities