Marketing ( SIMA)

Product Authenticity: Dimensions from the Agri-foodstuffs producers’ side

Veronica Marozzo, Alfonso Vargas-Sanchez, Tindara Abbate, Augusto D’amico

This paper intends to develop a product authenticity model by identifying what are the dimensions of authenticity in agri-foodstuffs from the producers’ viewpoint.

The literature offers numerous contributions on authenticity meanings which could be of great help given the increasing consumer’s quest for authenticity in postmodern consumption, especially for foodstuffs products. Not surprisingly, a vast body of research has examined its meanings, dimensions, and properties (e.g., Camus, 2004; Spielmann and Charters, 2013) as well as its influence on consumer perceptions (e.g., Groves, 2001), attitudes (e.g., Chousou and Mattas, 2019), and dispositions towards the product (e.g., Lunardo and Guerinet, 2007). This stream of research in product authenticity literature highlights a notable focus on the analysis of the construct from the consumer’s perspective. Nevertheless, little is known on the authenticity meanings from the producers’ side, especially of agri-foodstuffs’ producers.

#agri-foodstuffs #producers’ perception #product authenticity