Resource-constrained innovation at the BoP: evidences from a digital startup
Innovation and Technology Management (SIMA)
Resource-constrained innovation at the BoP: evidences from a digital startup
Laura Michelini, Alessia Pisoni, Gloria MartignoniEconomic downturns, keen competition, the pursuit of growth in developing and emerging markets, and new pressures for sustainable products are attracting the interest of scholars also in relation to a range of social challenges that increasingly claim to be considered in decision-making. To confront these challenges, companies need to continuously deal with conditions of scarcity (Cunha et al., 2014).
#Bottom of the Pyramid #Frugal approach #Learning #Resource combination #Resource-constrained Innovation #Startup