Marketing ( SIMA)

Something old, something green! A study on the relationship between Vintage Marketing and Sustainability in the Italian Agri-food sector

Annunziata Tarulli, Domenico Morrone, Pierluigi Toma

This research aims to find out the possible relationship between the “nostalgia effect” (related to Vintage Marketing topic) and sustainability applications (declined in its environment, social and economic way) in the Italian Agri-food sector. In particular, the analysis is focused on organic food products in order to detect their acceptance among consumers, evaluating the pros and cons.

#Agri-food #green #marketing #nostalgia #vintage; sustainability