1. Management challenges in the post Covid-19 era

Taking corporate role in society seriously: the impact of strategic communication during covid-19 on millennials

Grazia Murtarelli, Elanor Colleoni, Stefania Romenti, Mirko Olivieri

Covid-19 pandemic has emphasized the role and the relevance of communication as a crucial component for managing trustful relationships between organizations and stakeholders. The health crisis characterizing the last semester has indeed strengthened the awareness of the corporate role in society and of the organizational contribution for creating shared value for both organizations and local communities. In such health emergency, the concept of shared value according to which organization can positively contribute to the development of society and local territories by also creating economic value (Porter and Kramer, 2019) has been found fertile grounds amongst companies. Especially in Italy, the Covid-19 emergency seems to have accelerated the ongoing process of linking business success with social development and progress. As first consequence from the pandemic, Italian organizations have indeed recognized the potentialities to play an active role within the societal context by taking the responsibility to actively increase the well-being of local communities.

#Corporate Social Responsibility #Covid-19 #Shared Value #Strategic Communication