The attachment to a social purpose as leverage for change: the case of the first B Certified Corp in Spain
The attachment to a social purpose as leverage for change: the case of the first B Certified Corp in Spain
Alfonso Vargas-SánchezTo present the case of two young rural entrepreneurs who gave birth to a company known today as Alma Natura Social S.L., certified in 2013 as the first B Corporation in Spain, an international movement aimed to transform the way of doing business and the metric of corporate success, making economic and social returns compatible.
#B Corp #Corporate Social Responsibility #entrepreneurship #purpose #Rural Development #Sustainable Development Goals