The attachment to a social purpose as leverage for change: the case of the first B Certified Corp in Spain

Social entrepreneurship, hybrid organizations and B-Corps

The attachment to a social purpose as leverage for change: the case of the first B Certified Corp in Spain

Alfonso Vargas-Sánchez

To present the case of two young rural entrepreneurs who gave birth to a company known today as Alma Natura Social S.L., certified in 2013 as the first B Corporation in Spain, an international movement aimed to transform the way of doing business and the metric of corporate success, making economic and social returns compatible.

#B Corp #Corporate Social Responsibility #entrepreneurship #purpose #Rural Development #Sustainable Development Goals