Total Quality Management as Driver for Internationalization. A Case Study of Small Family Firm
Special track International business in collaboration with EIBA
Total Quality Management as Driver for Internationalization. A Case Study of Small Family Firm
Michela Floris, Michela Marongiu, Cinzia Dessì, Angela DettoriThis study investigates the relationship between Total Quality Management and internationalization in small family firms, focusing on the role that the dimensions of Total Quality Management may have as strategic resources to implement successful internationalization strategies
#Family Businesses #Hard Dimensions of Quality #Single-Case Study #Soft Dimensions of Quality #TQM