Call for paper Special Issue: When AI Acts: Rethinking Marketing Strategy, Decision Authority, and Value Creation

Sinergie Italian Journal of Management, has launched the new Special Issue “When AI Acts: Rethinking Marketing Strategy, Decision Authority, and Value Creation”

The aim of this special issue is to advance research that reconceptualizes marketing strategy in the age of AI as an emergent socio-technical system. We invite contributions that examine how firms design, coordinate, and govern strategic action when AI systems are no longer merely decision-support tools, but active participants in the production and execution of marketing strategy.

The Call for Papers for the Special Issue has been published in our Website and you can find it at: https://www.sijm.it/call-for-papers/

Call for paper Special Issue: Redefining Corporate Brand Identity in the times of social media. A multi-stakeholder perspective

https://www.sijm.it/wp-content/uploads/2024/07/Call-for-papers-Redefining-Corporate-Brand-.pdf A corporate identity “provides the central platform upon which corporate communications policies are developed, corporate reputations are built and corporate images and stakeholder identifications with the corporation are formed” (Balmer, 2008, p.881). Therefore, a corporate brand identity encompasses specific values and features which represent an organization and its products offered to a market; moreover,...

Journal

Newsletter n. 1/2024

EDITORIAL by Marta Ugolini and Alberto Pastore (Editor e co-editor in chief) Dear friends of Sinergie Italian Journal of Management, As part of the Journal’s development plan, today we inaugurate the quarterly newsletter, whose function is to promote the Journal, its values and goals, published research, the Conference, and any other activities related to our...

Generale

Sinergie-SIMA 2024 Conference – Call for paper

Parma June 13-14, 2024 Management of sustainability and well-being for individuals and society https://www.sijmsima.it/wp-content/uploads/2023/12/CFP-Sinergie-SIMA-Conference-2024-ok.pdf

Conference

Journal

Sinergie Italian Journal of Management, the official journal of the Società Italiana Management (SIMA—the Italian Society of Management), is a peer-reviewed scholarly publication that presents leading research across all business and management areas and focuses on the main trends and boundary-pushing ideas in management studies.

It is an open access Journal.

Conference

Sinergie-SIMA Management Conference 2025

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Sinergie Italian Journal of Management
is published by Fondazione Cueim
Tel 0039 045 597655 – Fax 0039 045 597550
redazione@sinergieweb.it

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Call for paper Special Issue: When AI Acts: Rethinking Marketing Strategy, Decision Authority, and Value Creation