Aspetti economici ed organizzativi della progettazione di una piattaforma del prodotto lavabiancheria
The aim of this work is to analyse the numerous aspects and the economic and organizational implications of product platform, which is one of the most used typology of multiproject strategy in a lot of industrial sectors.
The issue is discussed according to empirical evidence of a case study, referred to a leader firm of household appliance sector. Without any generalization, its possible to point out that the product platform has not only a technological meaning, but also a strategic and cultural one. This one consist in a innovative way to manage the product range. In this way the product platform contributes to the improvement of competitive position of the washing machine business unit.