Aspetti metodologici critici nelle ricerche di export marketing: dalla complessità dei costrutti alla eterogeneità delle variabili
The analysis of the determinants of firms export performance needs a conceptual model, that states clearly the research object with the definition of appropriate constructs. Many authors noted a lack of homogeneity in the analytical methods and constructs measurement and a literature fragmentation, often characterized by not significant and conflicting results.
This paper aims to provide some observations about the methodological problems, resulting from the analysis of fifty-three empirical studies – published since 2000 up to the present in qualified international journals – on the internal factors and export performance relationship.
