Competing through flexible organizations and effective communication

This paper focuses on the organizational structures and communication processes which become crucial factors of the companys competitiveness. The article analyses, in particular, the implications of the environmental complexity on the organizational changes and human resources management. The main point of the paper is to present the numerous aspects of interdependency of the organizational system and forms of communication and, in consequence, the synergy of both organizational flexibility and communication ability to the companys competitiveness. This means that communication becomes a strategic element in the creation and diffusion of knowledge which enables the managers a more effective respond to the challenges that the business management faces.

Full PDF