For the customer the brand often represents the main component of the value offered. Therefore, it is important for the enterprises to define, analyse, develop and control corporate image. In other words, they must build strong brands.
In this context, a crucial role is played by integrated marketing communication, which means that all the communication actions must be integrated within the company.
Parma June 13-14, 2024 Management of sustainability and well-being for individuals and society https://www.sijmsima.it/wp-content/uploads/2023/12/CFP-Sinergie-SIMA-Conference-2024-ok.pdf
Proceedings of the Sinergie-Sima Management Conference 2023 are online at this link: https://www.sijmsima.it/previous-conferences/rediscovering-local-roots-and-interactions-in-management/ They are distinguished into the two following files: full papers and extended abstracts. Thank you to all conference delegates which contributed to the debate.
Proceedings of the Sinergie-Sima Management Conference 2022 are online at this link: https://www.sijmsima.it/previous-conferences/boosting-knowledge-trust-for-a-sustainable-business/ They are distinguished into the two following files: full papers and extended abstracts. Thank you to all conference delegates which contributed to the debate.
