Il comportamento del turista in condizioni di forte incertezza decisionale
This article aims at analyzing the tourists behaviour in conditions of high decisional uncertainty. In particular, we focus on the role of uncertainty on the motivations for travelling and the changes it generates on the range of tourists spontaneous preferences. Uncertainty has different meanings.
It can be meant as the demands growing difficulty in planning travels, or as the low correspondence between chosen programs and expectations generated by tourism offer, but also as unsureness on destinations, both in the long run and owing to specific events that have taken place. The consequence of such a vision is, on the one hand, the marked demands tendency to reduce the time between the travels booking and the departure.
This is the last minute process, that has to be meant as a phenomenon that is not temporary but rather structural, because bound to the main life and working customs of the population. On the other, there is the problem of uncertainty bound to the unsureness on the travel and/or the destinations, which influences demands preferences and approaches a lot. In front of such a scenario, we finally come to some conclusions for companies operating in the tourism industry, with specific reference to the possible strategies to carry out.