Il marketing dei distretti turistici - sistemi vitali nell'economia delle esperienze
The aim of the paper is to illustrate the changes in tourism and especially in touristic districts resulting from the managing approach based on the idea that not goods or services are the value delivered to the customers, but experiences.
Experiences, in comparision to goods and services, are not simply delivered to customers (as if it was a theatre performance), but customers get involved themselves. Therefore experiences are unique in their nature and can be easily customized.
In order to identify the single marketing activities which are necessary for a successful experience-based management, the paradigm of the vital system is used.