Il processo di gestione dei prodotti-ritorni

Attention to theory-based research in the returns management arena has been largely ignored in the Italian literature and more specifically the nature of the relationship between marketing and logistics across supply chain as it relates to the returns management process remains unknown. We investigate the phenomenon of managing returns as part of a firms overall supply chain processes. Based on this work, we posit a preliminary theoretical model that may guide future research on returns management.

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