La relazione tra le scelte di consumo del turista e la creazione di valore per il territorio

This paper is based on an empirycal research and analyses the relationship between the potentiality of an area to attract foreign Turists and the Turists expenditures.

A model is proposed to evaluate two key phenomena: – capabilities of an area to promote its touristical attractions in order to increase incoming Turism; – expenditure behaviour of foreign Turists (level of expenses and distribution between Turistical services).

The research has been developed on a regional basis and can be considered a first analysis of the relationship between strategic area management, Turists expenditure behaviour and value creation for the area network and its single components.

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