La responsabilità sociale d'impresa: strategia per l'impresa relazionale e innovazione per la sostenibilità

Corporate Social Responsibility (CSR) is a strongly debated and still ambiguous concept. In this article we define CSR as a new strategic approach to management, that is, as innovation for the sustainability of the firm and of the network of which the firm itself is a member. This perspective tries to point out the important-and sometimes not completely understood-implications that the CSR construct has for the theory of the firm and for business practice.

Full PDF