Le relazioni strategiche tra industria e distribuzione

This work aims at analyzing the strategic dimension of industry-trade relationships, where it is to the advantage of both industry and trade to replace traditional market relations with cooperation.

After a review of the existing literature, the various ways industry and trade can manage their relations are considered and the conditions in which such collaboration can take place are also discussed.

The paper ends by presenting the distributive model recently introduced by Olivetti, which no doubt can be viewed at as a clear example of industry-trade cooperation.

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