Sinergie-SIMA 2020 Conference

Companies and Universities working for a better society

University of Pisa, Italy
Polo Didattico Piagge – Via Giacomo Matteotti

25-26 June 2020



 Sinergie and Sima’s common aim is to develop the contribution of Italian scholars to the international debate on management issues.

Since 2016, Sinergie and Sima work together to organize the annual conference, a scientific event based on Sinergie over 30 years’ experience and on Sima academic network.

The Sinergie-Sima conference is therefore a well-established scientific meeting that brings together scholars from the field of management to present and discuss their research in a collaborative and friendly environment.

Alternating plenary and parallel sessions will address the conference topics. Keynote speakers will participate in plenary sessions, contributing with their expertise.


Contemporary societies are at a crossroads: on the one side, governments are under pressure to achieve ambitious economic goals; on the other, economic growth is raising a range of severe social and environmental challenges, which are part of the UN Sustainable Development Goals 2030 Agenda.

Never before has capitalism been challenged so intensely.

 How can we address these issues without undermining economic growth?

How can fi and universities contribute to more equitable and responsible national and regional development processes through their business strategies and operations? To this end, how do companies interact with non-market actors, including governments and other public organizations?

How can consumers, end users and citizens contribute to the creation and redistribution of value through their actions and decisions?

The 2020 Conference hopes to address these very timely questions through stimulating discussion and to advance the knowledge around two sub-themes:

Company contributions. This theme focuses on the positive and negative impacts that firms generate on society and the environment. It will include analysis of companies’ social responsibilities and responsible investment, along with new forms of social entrepreneurship (e.g. hybrid organizations, B-corps, etc.) through to multi-stakeholder engagement to address key societal challenges. This theme will also include: (i) discussion of the validity of win-win business models (e.g. Bottom of the Pyramid; Creating Shared Value) and the ‘business case’ approach to corporate sustainability; (ii) analyses of the dark side of companies’ strategies and innovative efforts, their wrongful or otherwise defined irresponsible business conduct via their connections also with distant suppliers in global value chains; (iii) attention to how final consumers are playing increasingly active roles in driving markets, corporate conduct and even governmental policy. This is being achieved, for instance, through individuals’ hybrid forms of market interactions (platforms, sharing communities, etc.) and social exchanges and engagement campaigns (social media, activism, etc.).

University contributions. For several decades, close attention has been paid to the contribution of universities and public research more generally, to local, regional and national economic development and to innovation processes. More recently, based on the focus on the valorization of research results, the wider context has received more attention as part of the “universities’ third mission”. This effort is extending knowledge generation and knowledge dissemination beyond academic boundaries, and demonstrating how this is having economic and social impact beyond traditional types of knowledge transfer such as patents, licenses, new high-tech startups, etc. Universities are pursuing the shift from linear transfer of knowledge from research to external users, towards co-creation of knowledge. Academic institutions need to engage with societal needs and market demands to contribute to recent debates and address the strong critiques of the future of capitalism and calls for an updating of the existing economic paradigm by integrating the UN Sustainable Development Goals. This theme will also include discussion of new knowledge transfer tools to enhance the connections between companies, research organizations and other non-market actors, and discuss the role of universities in the global North and South.

The Sinergie-SIMA 2020 Conference will focus on a contemporary grand societal challenge: that is, how companies and universities can create public value.

Special attention will be paid to socially relevant strategies and related stakeholder/public engagement models that have been developed and implemented.

The conference welcomes both theoretical and empirical qualitative and quantitative contributions.


 The main topic of the conference will be discussed in alternating plenary and parallel sessions to be held on Thursday and Friday 25 and 26 June 2020.

The plenary sessions will centre on contributions from well-known academics and professionals who will participate in the debate as keynote speakers, discussants or interviewees. In the parallel sessions, the full papers, selected in a double-blind peer review, will be presented.

One or more sessions will be dedicated to presentation of extended abstracts to give conference participants the opportunity to present their research and receive comments and suggestions from the session chair and other participants in what hopefully will be constructive discussion sessions.

The official language of the conference is English. Submission of full papers and extended abstracts in Italian will be welcome and a selection will be included in specific sessions.


 Based on the general theme of the 2020 Conference and the two specific sub-themes, we provide below a tentative list of topics that might be addressed by the full papers and extended abstracts:

  • Corporate social responsibility
  • Social entrepreneurship
  • Responsible management
  • Responsible fie
  • Responsible and green innovation
  • Hybrid organizations and B-corps
  • Bottom of the Pyramid
  • Creating Shared Value
  • Corporate sustainability
  • Corporate social irresponsibility and wrongdoing
  • Corporate corruption
  • Sharing economy
  • Gift economy
  • Social media
  • Working consumers
  • Consumer activism
  • CEO activism
  • Social and environmental upgrading in global vakue chains
  • Greenwashing and symbolic behaviour
  • Consumer communities
  • Knowledge exchange and collaboration
  • Knowledge and technology transfer
  • Knowledge exchange intermediaries
  • Knowledge-based regional development
  • Entrepreneurial universities
  • Academic entrepreneurship
  • Student entrepreneurship
  • Universities and knowledge co-creation
  • Academic contribution to Agenda 2030
  • High-tech entrepreneurship
  • Entrepreneurial teaching and learning
  • Stakeholder and public engagement
  • University-Industry cooperation
  • University-industry R&D

In addition to papers and extended abstracts that address the 2020 Conference themes, scholars are invited, also, to submit proposals for research in various management studies related areas; these will be discussed in the following possible thematic sessions:

  • Strategic management and Corporate governance
  • Innovation and technology management
  • Entrepreneurship
  • International business
  • Tourism and culture management
  • Sustainability
  • Small and family business
  • Retailing & Service management
  • Operations & Supply chain
  • Strategic communication
  • Marketing


18 FEB 2020

22 MAR 2020*
Notification of peer-review result for non-European participants.

20 APR 2020
Notification of peer-review result for European participants

18 MAY 2020
Submission of revised papers for all participants.

*The earlier deadline for non-Europe based participants is to facilitate travel arrangements and visa applications, where necessary. For travel and visa information for Italy, visit:, or the Italian consulate near you: ca/ambasciate/default.html. Participants interested in extended stays please visit:


14 APR 2020

15 MAY 2020
Notice of inclusion in the conference program



Standard Registration Fees: € 365,00

Delegates can choose one of the following invoicing options:

Early-bird Registration fee for Sinergie-SIMA 2020 Conference *, by 31 May 2020 Conference*,  special fees for Sima Members
                                                               SIMA MEMBER     SIMA NON-MEMBER
Full and associate professors
(VAT included)                                                 € 240,00                  € 350,00

Researchers/assistant professors
(VAT included)                                                  € 180,00                 € 280,00

PhD students, fellows and undergraduate
students (VAT included)                                  € 100,00                 € 150,00

Standard registration (Starting on June 1, 2020 until the date of the conference): € 365,00

The registration fee includes all daytime conference sessions, online conference proceedings, lunches, refreshments, the gala dinner on June 25 and (only for individuals with a postal address in Italy) a 2020 subscription to Sinergie Italian Journal of Management.

Bank transfer to the following account: Fondazione Cueim at BNL, Banking
IBAN IT67W0100511700000000004041—BIC/SWIFT CODE BNLIITRR. In addition to personal identifition data, please specify the reason for payment (name, surname + Conference 2020).

Subscription to Sinergie Italian Journal of Management (year 2020)** by 31 May 2020

                                                                SIMA MEMBER     SIMA NON-MEMBER
Full and associate professors
(VAT included)                                                   € 200,00                   € 300,00

Researchers/assistant professors
(VAT included)                                                   € 150,00                   € 250,00

PhD students, fellows and undergraduate
students (VAT included)                                  € 90,00                    € 130,00

Standard registration (Starting on June 1, 2020 until the date of the conference): € 365,00

**This subscription fee includes (for individual living in Italy) the XXX issues of Sinergie Italian Journal of Management published in 2020 and access to all daytime conference sessions, online conference proceedings, lunches, refreshments and the gala dinner on June 25.

Bank transfer to the following account: Fondazione Cueim at BNL, Banking
IBAN IT67W0100511700000000004041—BIC/SWIFT CODE BNLIITRR. In addition to personal identifition data, please specify the reason for payment (name, surname + Sub. Sinergie 2020).

Annalisa Andriolo (



Full papers and extended abstracts, together with declarations (, should be sent as email attachments to Laura Ciarmela, editorial staff member of Sinergie, at

ITA – IA template

ITA – Full Paper – Template

ITA – Extended abstract – Template

ENG – IA template

ENG – Full Paper – Template

ENG – Extended Abstract – Template