Social Network: verso un nuovo paradigma per la valorizzazione della domanda culturale

Cultural organizations are exposed, more than in past, to the relevant changes induced by technological developments on society; among them, a very important role is attributable to the recent evolution of the internet and the shattering affirmation of Social Network websites, made possible by specific social determinants and multiple phenomena of technological convergence. For cultural organizations, this scenario in the making, but made of unequivocal structural strokes, brings with it the need for a deep reflection on how to articulate the relationship with the demand, which must catch the relational opportunities offered by the net and interiorize – valuing it – the contribution of knowledge offered by the single through online communities. Otherwise, the risk is the loss of collective legitimacy and the contraction of their fundamental role of generation and brokering of knowledge.

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