Questo nostro lavoro ha lobiettivo di interrogarsi sul valore scientifico della ricerca nelle discipline dedicate al management. Muovendo dalla considerazione che il metodo, da solo, non sia sufficiente a discriminare la validitscientifica della ricerca, ci interroghiamo sui possibili fattori che, insieme alle considerazioni di metodo, aiutino gli economisti di impresa a lavorare con mente aperta sul nuovo.
https://www.sijm.it/wp-content/uploads/2024/07/Call-for-papers-Redefining-Corporate-Brand-.pdf A corporate identity “provides the central platform upon which corporate communications policies are developed, corporate reputations are built and corporate images and stakeholder identifications with the corporation are formed” (Balmer, 2008, p.881). Therefore, a corporate brand identity encompasses specific values and features which represent an organization and its products offered to a market; moreover,...
EDITORIAL by Marta Ugolini and Alberto Pastore (Editor e co-editor in chief) Dear friends of Sinergie Italian Journal of Management, As part of the Journal’s development plan, today we inaugurate the quarterly newsletter, whose function is to promote the Journal, its values and goals, published research, the Conference, and any other activities related to our...
Parma June 13-14, 2024 Management of sustainability and well-being for individuals and society https://www.sijmsima.it/wp-content/uploads/2023/12/CFP-Sinergie-SIMA-Conference-2024-ok.pdf
