Trust in market relationships: an interpretative model
The paper deals with the role of trust in market relationships. The concept of trust is discussed by referring to a large extent of literature. A computer aided content analysis was carried out on a set of thirty definitions of trust and the outputs allowed for a summary to be made of the variety of the definitions proposed by the literature. The role of trust in the process of value creation is explained and the antecedents and consequences of trust are identified. A final model is presented aiming at understanding the evolutionary dynamics of trust in market relationships.