Sinergie Italian Journal of Management, has launched the new Special Issue “When AI Acts: Rethinking Marketing Strategy, Decision Authority, and Value Creation” The aim of this special issue is to advance research that reconceptualizes marketing strategy in the age of AI as an emergent socio-technical system. We invite contributions that examine how firms design, coordinate,...
https://www.sijm.it/wp-content/uploads/2024/07/Call-for-papers-Redefining-Corporate-Brand-.pdf A corporate identity “provides the central platform upon which corporate communications policies are developed, corporate reputations are built and corporate images and stakeholder identifications with the corporation are formed” (Balmer, 2008, p.881). Therefore, a corporate brand identity encompasses specific values and features which represent an organization and its products offered to a market; moreover,...
EDITORIAL by Marta Ugolini and Alberto Pastore (Editor e co-editor in chief) Dear friends of Sinergie Italian Journal of Management, As part of the Journal’s development plan, today we inaugurate the quarterly newsletter, whose function is to promote the Journal, its values and goals, published research, the Conference, and any other activities related to our...