Purpose of the paper: The study aims to develop a theoretical framework to analyze tourist loyalty relative to choice of destination. Methodology: The research model proposed is tested by means of an empirical study conducted on a sample of students who travel regularly for pleasure or leisure. To verify reliability relative to the measurement model,...
Purpose of the paper: Investigating the validity of the theories regarding the disposition of special objects and the consumption of contaminated objects, in the context of the sharing economy. Methodology: A mix of qualitative methods, including a netnography, which has been realized from 2005 to present, a three year (2006-2008) participant observation, and 14 in-depth...
Purpose of the paper: The paper aims to examine online communication of wine tourism destinations and their users in order to identify strategic approaches potentially suitable for the development of: new web communication formats; innovative entrepreneurial formulae that meet the expectations of increasingly demanding and expert customers. Methodology: These aims are pursued by means of...
Purpose of the paper: The paper aims at adding a new contribution to the field of Medical Tourism by proposing a Situationist View of the phenomenon. In doing this, we have taken into account the global dimension of Medical Tourism, thus widening the well-known neo-institutional framework. Methods: We scanned Business Source Premier, Elsevier Freedom Collection,...
Purpose of the paper: To measure the gap between the propensity towards responsible consumerism and the actual behavior of Italian consumers in real settings. Methodology: We explored the responsible consumerism propensity-behavior gap, taking into consideration a sample of 5.098 Italian consumers and analyzing the most purchased products by the group of 766 consumers that declared...
Purpose of the paper: This paper reports on an in-progress study of the impact of business to consumer (B2C) logistics service quality (LSQ) on in-store shopper satisfaction and loyalty. Methodology: A comparative research approach is being used across the UK, France and Germany to also investigate country-specific differences of consumer shopping behaviour and channel strategies....
Purpose of the paper: In recent years, an increasing number of service providers have decided to run social-couponing campaigns. However, few studies have been conducted to investigate their satisfaction. More importantly, the results available are generally based on data collected from merchants that have run their social-couponing campaigns through the largest global daily-deals (Groupon, LivingSocial)....
Obiettivo del paper: Comprendere ed analizzare le determinanti dei processi di in/outsourcing di un campione di piccole imprese operanti nel settore delle costruzioni e, specificamente, nel mercato residenziale. Metodologia: Multiple case study approach con interviste in profondità Risultati: I risultati raggiunti hanno consentito di individuare un prevalente orientamento nel campione esaminato verso linternalizzazione della funzione...
Obiettivo del paper: La ricerca di natura descrittiva ha come obiettivi monitorare lutilizzo delle leve di marketing e comunicazione nelle piccole e medie imprese (PMI) attraverso una comparazione cross-country Italia-Inghilterra e colmare un gap in letteratura. Metodologia: Le due fasi della ricerca quantitativa e qualitativa hanno coinvolto un campione di 100 PMI nel periodo febbraio-novembre...
