Comunicazione e gestione della crisi

The communication processes, both internal and external, play a key role in handling catastrophic or traumatic crisis. In order to face traumatic events its necessary to activate a timely, complete, multidirectional and incisive communication flow. This flow must be tailored to the role of the main stakeholders of the firm. In order to effectevely manage such situations the crisis comunication management must be developed.

Full PDF