L'atteggiamento come indicatore della condotta dell'individuo
The attitude toward a specific entity is often considered as an antecedent of individuals future behaviour. Therefore, the analysis of the relationship between individuals attitudes and behaviours could offer interesting benefits not only for academics, but also for managers concerned in understanding their customers/consumers.
The basic assumption is that attitude is a fundamental determinant of consumers behaviours, and the analysis of behaviours determinants is essential for understanding the components that affect subjects behaviours. In particular, the analysis of attitudes could offer marketing scholars and managers great potential benefits for better understanding consumers behaviour.
This paper aims at analysing these issues, trying to focus on the relationship between consumers attitudes and behaviours.